Fashion feels fun, fresh and playful at the moment with so many new underground labels and designers to explore. There's a hark back to silly, grungy 90's kookiness, eclectic streetwear and graphics that's spread from the East London streets across the globe.
I mean, did you see Rihanna performing at Hackney weekend on Sunday wearing a host of edgie underground labels - Kokon to Zai sunnies, Katie Eary, Bitching and Junkfood shorts... Regularly seen in British labels such as Boy London and Bolshie she's one of many high profile names backing fresh new labels atm. LOVE!
|Kokon to Zai|
A few current faves...
Started in 2002 this Japanese label created a jewellery brand called Antonio Murphy ＆ Astro that became popular because of it's tongue-in-cheek twist to the mainstream Hip Hop jewellery. Worn by the likes of Kanye West and Jay-Z no less!
Qoo Qoo is a Latvian based brand created by a graphic designer. These prints are amazing!
Some more amazing prints and colours courtesy of the super talented East London based designer Roberto Piqueras.
|Bitching and Junkfood|